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An unfortunate byproduct of the pay per click advertising business is click fraud. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
Bogus "visitors" to a pay per click ad represent click fraud. This is a serious scam that threatens the viability of the pay per click advertising business which has become enormously profitable for all of the major search engine operators, namely Google,
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Click fraud has different twists, but the end result is generally the same. Advertisers are billed for fruitless traffic generated by someone who repeatedly clicks on an advertiser's ad without any intention of ever buying anything.
The search engine advertising market is currently about $3.8 billion per year and estimates vary widely on how much click fraud is actually going on. Clearly, the search engine operators would like to downplay the extent of this problem. Some industry experts claim that a little click fraud exists but that it is overblown by advertiser paranoia,
对此我们非常气愤, while others estimate that ten to twenty percent of all clicks are false (made by someone with no legitimate interest in the ad itself).
Virtually everyone involved with pay per click advertising sees click fraud and knows it's there, but no one is quite sure what to do about it.
Both Google and Yahoo/Overture acknowledge that the click fraud problem exists, but claim improved internal controls will prevent the problem from escalating. Their stated position seems to be that they are concerned about click fraud,
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Such reassurances from search engine companies certainly aren't surprising,
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The incentives for click fraud have increased along with the money devoted to search engine advertising. Advertising on search engines has turned into a fast-spreading craze as more and more marketers have realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through print media.
Most pay per click advertisers set a spending limit and once the spending limit is reached,
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The success of search engine advertising has substantially raised prices that advertisers pay for top spots. Unfortunately,
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If you use pay per click advertising it would be wise to carefully monitor your traffic to determine if you are the victim of click fraud. In any event,
ceintures, it's probably safe to say that pay per click advertisers are going to have to accept a certain level of click fraud as just a cost of doing business.
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business
namely Google
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