Brand architecture,
supra footwear, or you can make your style fire extension in the apparel market, how far (or even extended to accessories)? Brand can also be extended to other species, but very difficult. Ralph Lauren has a line of products including accessories included, such as Men's Polo / Ralph Lauren and Chaps,
Willie Parker Jersey, Ralph Lauren and informal women's wear, which has become a classic example of fashion, but also extends to the home before the fire, and even the paint area.
The key to a successful expansion: continued focus on the same target audience,
dunk high womens shoes, design and retail of consistency. In contrast,
vibram five fingers classic, expanded Pierre Cardin as prevalent, the localization of product design and development of many different types of retailers to participate, making it completely lost its consistency and reputation of the original design.
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