Are YOU Giving 6 Dollar Haircuts?
I got myself all p*ssed off today over nothing. I must
have wasted a good 2 hours of productive time thinking
about this, and I decided it's time to bring this up in the
Here's why I'm so mad... I'm starting to see 6 dollar
haircuts EVERYWHERE! Oh wait, you don't know what I mean by
6 dollar haircuts, do you? Well listen to this story. I
guarantee you'll never forget it.
Once upon a time, there was a very successful barber who
had a thriving business. He was well known in his city for
giving top notch haircuts for only 10 dollars. His
customers loved him, because he was giving extraordinary
value for a fair price. He was truly giving people MORE
than they paid for.
One day, the barber got into a disagreement with one of his
customers (who happened to be a wealthy, corporate
executive). This customer was SO angry at the barber, that
he decided to open up a brand new barber shop right next
door, and make every attempt to put him out of business.
He put up a HUGE sign in his window that said, "We Give 6
Dollar Haircuts". Within 2-3 weeks, almost all of the
barber's customers were going to his competitor's place in
order to save money.
There was no way he could charge only 6 dollars and still
stay in business, but he was determined not to go out of
business. So he came up with a plan to fight back.
He decided that he would also put a big sign in his window
that would counter what his competitor was trying to do to
him. Within ONE WEEK the barber had all of his business
back, because of that sign. Can you guess what the sign
We FIX 6 Dollar Haircuts!
Here's how this relates to us as Internet Marketers. I see
all sorts of websites popping up and selling cheap garbage
products. It seems like just about anyone who has a
thousand bucks in his pocket can hire a ghostwriter to
create a mediocre "me too" product. Those products usually
don't have any really valuable content.
It's all just generic fluff. In fact, often it's just
reworded forum posts that were transformed into an eBook.
How can someone who's JUST getting started in this business
teach you how to make money in this business? If you want
to get into to Internet Marketing business, then buy the
reprint rights for a proven, high quality product that
actually makes a difference in people's ability to make
Don't just go out there and devalue the market by selling
9.95 "flea market quality" eBooks.
I'm just wondering... how do YOU feel about "cookie cutter"
cheapo products? Do you think they have any value? The only
value that I can really see is that they make people who
really DO pour themselves into their product... look much
What are your thoughts?