Office 2007 License Users love fast apps

There is a good article that recaps the recent O’Reilly Velocity 2009 conference on web performance and operations. I particularly liked this quote: Phil Dixon,Office 2007 Professional Key, from Shopzilla,Microsoft Office 2007 Product Key, had the most takeaway statistics about the impact of performance on the bottom line. A year-long performance redesign resulted in a 5 second speed up (from ~7 seconds to ~2 seconds). This resulted in a 25% increase in page views,Microsoft Office 2010, a 7-12% increase in revenue,Office 2007 License, and a 50% reduction in hardware. This last point shows the win-win of performance improvements,Genuine Windows 7, increasing revenue while driving down operating costs. There are probably fewer ways to increase satisfaction from people that use your application than good old block and tackle performance improvements. Here is a help article with lots of useful ideas to explore making your app faster. Do you have success stories of delighting customers by making your app faster? What techniques did you employ? <div