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Old 05-26-2011, 07:27 AM   #1
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Default Difficulties facing the profitability of digital p

Science Times reporter Meng
poem: in the United States, represented by the Amazon Kindle e-book, has browsed a number of publishing their own business logic and the profit prototype (however it has been working with game publishers), the face of China's publishing environment, technical environment (effectively referring to the network environment, and production maturity),Supra Skytop III Shoes, policies and regulations of the environment, can you narrate the future of China's digital publishing business model and a faultless industrial necklace is what form ?
Analysys International analyst Sun Peilin: Digital Publishing in China is the biggest problem facing the profit issue, but the biggest dare is namely piracy environment. In the piracy position, the consumer is very simple to obtain free content, publishers will be converted to digital copyright content, usually do not favor the copyright content to sell cheaper, and smaller downloads, which method that digital rights are not profits.
Government is merely to regulate the industry through standardization of the environment, improve the publishing technology from the perspective of copyright protection. If the well inhibit piracy, digital rights content will gradually effect profitability. The hereafter of digital content is less valuable, paper books are likely to retain the pedagogy mall, other materials with the advantage of e-reading team gradually push closer to the small throng. DRM content and traditional content through a phase of period will develop in collateral.

poem Meng Science Times reporter: immediately includes HW, Founder, China Mobile, China Publishing Group, Shanda Literature,Supras, etc.,Supra Indy NS Shoes, always parties to integrate resources, attempting to establish a platform for digital content operations, do you think their relative strengths and weaknesses of what types of businesses a opportunity to conquer?
Analysys International analyst Sun Peilin: content platform to construct ashore the 2 modes, has been operating rights of copyright procurement, the other is the platform action, by the license commerce independently. Two platforms, alike to a grand scholastic, sweet potatoes have extra content web, and additional content providers in common to build the premier operating mode, similar to the terminus manufacturers Hanwang content platform will select to do business by the content platform independent pricing strategy . The sometime 2 types of platforms bonus
their ability to facilitate unified treatment, which will fascinate more publishers cooperation is profitable to amplifying the content of capacity. However, from the present situation, with the content to fascinate readers to peruse more convenience. E-book prices are generally present in one third of it is paper books, but the volume does not encounter the user to download large-scale arrays of importance, but also the future development of the piracy problem is determined, whether user fares accustom to develop.

Meng Science Times journalist poem: the digital publishing industry along towards the same time, the original publishing industry will send the industrial chain which impact and affect? (Such for for the paper industry, printing and publishing industry, writers,Women's Supra TK Society, booksellers, online and offline bookstores,2011 Supra Shoes, etc.)
Analysys International analyst Sun Peilin: digital publishing in terms of content sources to addition opportunities because profitability, but the achieve deserving to the present industry surroundings, profitability namely not manifest, whether the attribute rights context can be significantly improved, with the diagrams published technology continues to enhance, pile up digital content to readers, publishers ambition be operating through the digital rights to profit from the long-term development, the source of paper books,Supra TK Society Shoes, the publishing industry ambition have some shock and shock.
but the current industry environment, the development of digital publishing is still immature, the future of digital publishing content for a long time and the parallel development of the paper book.
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