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Old 07-31-2011, 05:41 AM   #1
chantal170
 
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Default Discover the Basics of a Unique Selling Propositio

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Discover the Basics of a Unique Selling Proposition
Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else),10 Tips to Burn Brightly, Rather Than Burnout on t, you can appeal to their benefits.

Prospective customers really don't care how great your company is (especially if it's coming from you) or how long you've been in business. They want to know what's in it for them. What benefits will they get if they buy from you instead of your competition? That's your USP. What sets you apart from your competition?

Here are the basics to a profit pulling USP:

?Your USP should set you apart favorably.
?Your aim is to try to fill an obvious void in the marketplace.
?Your positioning should set you apart from your competition.

In the process, it should get prospective customers excited about your product or service.

When people think of what you sell or have to offer, you want them to think of you.

You want to cement an important benefit or promise to your product or service. And you want this benefit to be important enough to get consumers clamoring to buy from you.

Over the years, USP have been shown to be a highly effective means for advertising. This has held true for giant corporations and even small businesses and service professionals.

Some of the more popular USP have been used for decades,polo ralph lauren,Dealing with Change and Change Management_2467! I sure youl recognize these two...

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USP's are everywhere, if you take the time to notice. Keep learning about this positioning tactic and you'll never look at advertising the same,A Guide To Discover Card Services_8!

Copyright ?2005 by L A Parmley. All rights reserved.

Would you like to create a profit pulling unique selling proposition for your small business or professional service? Discover how by visiting Positioning Tactics and sign up for our free ecourse.
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Old 07-31-2011, 06:31 AM   #2
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