Challenge of Acer

Acer achieved rapid growth when Asus pioneered the netbook. Google announced two Chrome OS business notebook "Chromebook" from Samsung and Acer. Analysis shows that Acer wants to return to the glorious era of multiple challenges in Internet through Chromebook. Chromebook as Google plans to enter the business world to grab a weapon Microsoft's software market, it will face Microsoft's counterattack. Even if the strategy worked, it can not be done in the short term. Listed environment of Acer Chromebook is different from the netbook rage in 2008.
The primary problem is spending cuts causing the 2008 global economic crisis, so Acer low-cost netbooks can be developed. But now as the global economic recovery, the price of Acer's strategy of mass destruction have already been weakened. Second, the Internet rivals is only just traditional notebook, but Chromebook face the competition from tablet computers, smart phones and the big screen. Notebook sales is recessing and the iPad has little to do, but PC market shrinking it is true. Chromebook boost PC market demand depend on maturity of the application.
Chromebook market will no longer be dominant of Acer netbooks. Acer will face more opponents such as Samsung, HP and Lenovo. In addition, Acer's Lanci's departure is a big blow. The good relations with Europe gradual shift channel Asus. For Acer, it is also a challenge.
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