one. mall location of the three principles
1. Convenient for customers shopping mall to meet customer needs is the intention of business, so to determine the location of shopping hearts, you must first consider the expedience of customers shopping, this mall to meet the following conditions:
(1) transportation. , Near the station in the quondam focused ashore lots of travelers, the crowd liquidity, the turnover rate. If the intersection of several stations, the higher the mercantile merit of the lot. The opening of the mall to select in such areas as customers ambition be competent to assist the purchase conditions.
(2) near to the mobs gather, irregular shopping tin be handy because buyers, such as cinemas, shopping avenues, parks, attractions, distraction, and additional passenger districts, where customers can enjoy shopping, leisure, entertainment, tourism and other service facilities, namely the best location to elect the beginning of the market. However, such is the lot of the gold business, the lofty spend of land,
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(3) densely populated areas or organs and units in condensed areas. As the population density of these lots, and the close proximity of the customer saves period and effort shopping more convenient. Store residence if elected in such sites, will have greater entreat to customers, it is simple to cultivate a consistent user base.
(4) comply with law and the flow of passenger delivery center segment of the crowd. These lots meet the customer's lifestyle,
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2. Conducive to the development of shopping mall location to open up the ultimate goal is to achieve business success, so we should focus on the following aspects to consider how to facilitate the business:
(1) to increase market share and coverage,
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(2) is conducive to the formation of integrated services, play traits. Commercial networks in alter sectors set the requirements for different regions. Shopping by the site, must be integrated into manufacture characteristics, consumer psychology and consumer action, detailed to set the network location. Especially the large division category should be comprehensively integrated shopping malls full consideration of the district and manifold business services features,
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(3) is conducive to the rational union of merchandise delivery. Shopping site not only to pay attention to scale, but also to the pursuit of economies of scale. The development of modern business, necessitate centralized purchasing, centralized supply, uniform allocation, which help to dwindle procurement costs and transportation costs, reasonable blueprinting transportation routes. Therefore, the choice in the market place should be as close to the transport lines, this would either retention costs, but also timely procurement of goods and supply organizations, to ensure namely normal business activities.
3. The greatest economic benefit for the location selected to meter the merits of shopping the maximum momentous criteria is the business the competence to acquire good value for money. Therefore,
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II. shopping mall site location of the 4 procedure selection, generally followed the retinue treads may be:
(a) of the culling area, select mall shop location, 1st find the target market,
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(b) of the drawings - to find the best position to determine cache locations, it should draw a limn of the region, and marked the area of existing commercial networks, including competitors and complementary market, should also be marked on the existing commercial architectures, traffic concentrated location, vehicle and passenger flow intention, traffic routes, to ensure the accuracy of decision-making shop.
(c) of the basic mart research shop in the market to make sure the local position, you have to carry out a detailed market research, demonstrate the accuracy of place decisions. In the market research process, we should pay care to the statistics of the scrutinize, and the timing and content of examine sampling for required to assure the reliability of survey file.
(d) of the characteristic implementation of the development and implementation of programs to determine the specific location of shop, you need to collar the chance to invest in shopping malls. How to begin you need to develop a practical implementation of the program and to implement them.
Shopping Location of the 3 principles
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