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Core Tip: analytic hierarchy process (AHP) is a famous American Operations in the 20th century, Satie home made an evaluation of 70 years method, which takes advantage of people's analysis, comprehensive ability to judge and is widely used structure is more complex and more difficult to quantify decision criteria decision problem.
AHP (AHP) is a famous American Operations in the 20th century home of 70 years Satie proposed an evaluation method that takes advantage of people's analysis,
When everyone cartoonist, husband and wife after 80 Little comics up to you! - Q, comprehensive ability to judge and is widely used in more complex structures,
Hug - Qzone log, decision-making Guidelines and more difficult to quantify the decision problem. The basic steps are as follows: (1) the conceptualization of complex issues, identify the study the main factors involved; (2) to analyze the association of various factors, affiliation, build an orderly hierarchical model of the ladder; on the same level of each factor For guidelines on the level of the relative importance of a pairwise comparison, the establishment of Judgement; (4) calculated by the matrix to be compared to determine factors on the criteria on the relative weight of a layer, and the consistency test; (5) calculation of the relative levels synthesis of the overall goal of the system weight and the level of total order.
B2B e-commerce platform for ease of use Index System:
ease of use in considering the site, many scholars and business people mostly from the technical aspects of thinking and study the issue of technology is therefore an important indicator of site usability.
Gomez famous sites as the evaluation of institutions, mainly from customer demand, customer satisfaction point of view to develop the content of the site evaluation and indicators, to be presented with the same Web page form and visual appearance of the combination of site , layout should be reasonable,
new balance 574, so Web site appearance can be used as an important indicator of ease of use.
according to Nielsen's point of view, Web design philosophy is simple and practical, he thinks a simple and user-centered goals is good Web design principles,
new balance mens, to measure whether the site content is an important aspect of good.
Web front once the user interactive features, both user login and register,
new balance sneakers, online purchase, online processing,
new balance shoes, information dissemination, feedback, or a message to all processes related to the function of ease of use issues. In fact, when a user when using the site features, is often already in a critical stage of the customer into the content and technology are the tasks for the final implementation of the process of laying the groundwork, so the site's ease of use of the process is essential for Web site operators.
users interact with the site purpose is to obtain the desired information, the success of the site must have a successful business strategy as a guide, must pay attention to the interaction with customers,
new new balance shoes, front-end back-end sales, online and offline business integration, distribution system The establishment of such, the service was to evaluate the site an important indicator of ease of use.
the above analysis, we service,
Who will you eat - Qzone log, technology, content, task flow and appearance of ease of use for evaluating the site-level indicators, and the five-level decomposition of sub-indicators to construct the corresponding secondary indicators. According to AHP operations and procedures, inspection shows that determine the matrix has satisfactory consistency, and index system in Figure 1 and obtained the various index weights.
example application of the index system: organization of a B2B e-commerce platform of experts of the 21 indicators for ease of use score, shown in Figure 2.
into the formula: y = K1C1 + K2C2 + K3C3 + ... + K21C21 (where Kj for the index weight) to get the site's score for Y = 78.59.
the index system of the site managers have a certain reference value, this system can be improved on the site to meet the needs of different enterprises, potential customers will eventually be translated into reality customers.
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