the SAN in the December 20, SAN and dialogue, senior vice president of comScore afternoon, sources said, Xinyu Huang, comScore is currently seeking cooperation with domestic enterprises to establish joint ventures to enter the Chinese market.
comScore is a leading U.S. Internet traffic tracking system, the company has 1,200 employees. Headquartered in Reston, Virginia United States city. It provides third-party data from around the world thousands of media reports around the world every day.
Huang Xinyu, comScore vice president, in 2009, returned to the Chinese market, simple, and Beijing to the United States after graduation, in the comScore company for 11 years. Is a typical technical background,
Nike High Heels, and enter the work in the technology sector has been the beginning of comScore, to lead the team to the client and the data processing system work. In the domestic media, search, portals and video collaboration, at present,
, rather than just stay in the shallow, but increasingly in-depth cooperation. Actively choose the best overall form of the Chinese market, with domestic enterprises, joint ventures, is undoubtedly the best choice.
in it, and Xinyu Huang stressed that micro-blog website is not as a traditional social networking sites, micro-user participation is very important. In general, the photovoltaic (page views) website evaluation reference value, ultraviolet (unique visitors) and other parameters, but the micro-blog site, which is the most important is that the frequency and length of visit is important to most visitors monitoring data. (Owen)
records the following conversation:
Sina Technology: Would you please briefly introduce China's business in the future development of the company comScore, on the whole,
Ken Griffey Jr Shoes, we know that, as a comScore's analysis of institutions, the outside world, in fact, you have more value-added services?
Huang Xinyu: comScore is tracking analysis of Internet traffic from the U.S. president and has 1,200 employees, and our Reston, Virginia headquarters of U.S. cities.
I'm from Beijing, after graduating from college to the United States, comScore's company for 11 years. I have just begun to enter comScore's technology sector, have led the team to the client and the data processing system work.
comScore's entry to the end of 2008, China's market development programs over the past year, our domestic development well, the domestic media, search, portals, more and more, and video collaboration, Currently, there is no stop at superficial, but more and more in-depth cooperation.
Sina Technology: comScore, when,
Nike Air Yeezy, according to market monitoring, in what manner, to ensure fair and accurate data? Usually there will be some market research agency's data was questioned.
Huang Xinyu: First, I want to talk about the idea of comScore, if the error is to admit its mistakes. The rapid development of Internet is amazing, so fast development of various technologies in order to ensure fair and accurate data, the first step is to keep from products and technologies,
Jordan High Heels, the only way to guarantee the exchange rate, this view as the media and websites, and we to standard.
from comScore's point of view, sample and statistical model development of the traditional point second step will not produce any side effects, it is not in doubt. We need to do the report should reflect the characteristics of the Internet industry, how to affect others? I think I may have some commercial interest in it,
Nike High Heels, but this is not a problem comScore's.
our data there, doing what it is, there is no way to change. Within the framework of the entire product, comScore's analysis of global systems and processes are uniform,
Nike Dunks Heels, any single adjustment is almost impossible.
Sina technology: this year, including micro and social networks, including more and more attention, you can micro-blog and SNS Prospects for the future development and marketing model?
Huang Xinyu: Bo is a social network of micro Branch, China has a completely independent development of the micro-blog, from the current data show that micro-blog of China's development is very broad. Now, whether or micro-blog Twitter, in fact, the user is not enough. Such as how to make money, how to find a reasonable marketing model, in addition to providing statistics and analysis of data from comScore,
, there are many products and ideas in the media verification, confirmed his own hand,
Air Griffey Max 1, on the other hand, Advertisers can verify their ability to meet the channel Promotion.
micro blog site is not the same, the traditional micro-SNS sites,
Jordan High Heels, user participation is very important. Under normal circumstances, we evaluated the value of the site will see the PV (page views), UV (unique visitors), etc., but for micro-Bo, he participated in the most important, tourists is very important to the frequency of the length of the monitoring data at the time. Secondly, the realization of micro-blog site is not as ordinary web pages, so each site continue to use the communication and monitoring standards comScore data.
Sina Technology: Do you think China and the United States in the commercial market from the domestic market business development, business issues, market What is the difference?
Huang Xinyu: domestic market, many good ideas, such as video, some video website, loading speed, the entire paragraph will be divided into several parts cut video loads,
Nike Dunk Heels, so we increased the regulatory objectives of the difficulties . This situation is completely different in the U.S. market, so we need to constantly communicate with each.
in the country, there is no industry standard to measure online media, traditional media advertising customers are mainly from online advertising to pass fast enough. In China, advertising effectiveness analysis can identify more than a dozen agencies are doing more and more, but from the industry perspective, there is no need for a dozen, perhaps only one or two.
> Related reports: comScore: in the United States, Microsoft's market share rose to 11.8%, comScore: The U.S. network over 1.75 billion U.S. dollars this winter to buy the amount of comScore: U.S. Holiday $ 11,640,000,
Nike Heels,000 ComScore's online shopping: China's online travel market, at an alarming rate
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