Turn - Qzone log
| Back to logs list
Reprinted from 13861896 at 21:52 on November 23, 2009 Reading (loading. ..) Comments (0) Category: assorted
I remember 95 years working in Europe when the American boss I have said to me: Hey, man, do marketing, you have to learn to follow.
To further illustrate the problem, the boss gave a vivid example: a person to see our recruitment advertising,
一夜倾城（２） - Qzone日志, candidate ended the last day, he told us to cast his curriculum vitae (CV The purpose of the last day to vote is to make his candidate materials on a pile of resumes to the top.) A week later,
淘宝内部员工都在哪里买东西？看了这个你会不会有... - Qzone日志, he called to ask if we received his resume (of course, is the security service.) This is the tracking. Four days later, he came to the second telephone, asking if we are willing to accept his new letter of recommendation (letters of recommendation paid special attention to Westerners),
new balance sneakers, our answer is definitely yes. This is his second track. Then two days later, a new letter of recommendation he would fax to my office, followed by any connection with him over the phone, ask the fax is clear. This is the third track. We follow the work of his profession impressed. He is now in our U.S. company.
Since then, I realized the importance of tracking the work. Until a week ago, I saw the American Professional Marketing Association and the National Sales Executive Association's statistical report,
new balance 574, I follow the work of re-sale of some reflection. See vivid statistics:
2% of the sale is completed after the first contact
3% of the sale is completed after the first track
5% of the sales are completed in the second track of sales
10% After the third track is completed
80% of sales in the first 4 to 11 times after the completion of track!
almost stark contrast, in our daily work, we found that,
80% of the sales staff in tracking time,
new balance outlet, no longer a second, third track. Less than 2% of the sales staff will adhere to the fourth track.
track work to make your customers remember you, once the customer to take action, the first thought of you.
ultimate goal is to track the formation of sales, but the form is by no means we often hear
track work in mind the system continuously, we also should be noted that the right strategy:
to take a more special tracking mode,
new new balance shoes, to deepen the impression of your customers;
to find a nice track each time an excuse;
attention to two tracking time interval is too short will make customers sick,
new balance running shoes, too long to make customers forget, we recommend an interval of 2-3 weeks;
Do not reveal your
each track a strong desire to want to do this alone. Adjust your posture,
Ten classical philosophy ~! - Qzone log, try to help customers solve their problems, understand your customers in mind recently? Work?
Remember: 80% of sales in the first 4 to 11 times after the completion of track! In the cold of the online world, you need your e-commerce is tracking time and time again.
done? Done!
Hybrid Mode
