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Old 03-11-2011, 01:55 AM   #1
lihuavmei
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Default Direct Response TV

Advertising Agency Melbourne Melbourne is a hot spot for advertising agency or ‘Ad Land’ as they call it, boasting a huge array of advertising offerings. While Melbourne is an advertising hub the Internet and online consultancy services have made geographic locations less limiting in an agency ability to service a client. Melbourne advertising agencies like many other advertising agencies backgrounds where built on the back of Print and TV advertising, with many agencies failing to transfer this knowledge into the online space.
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When choosing a digital advertising agency The most important factory is track record. Digital advertising is certainly cheaper than traditional marketing or above the line marketing methods. A client recently came to us saying he was about to run a radio campaign, spending $10,000, for a 40 ad spot run and was hoping to get 100 enquiries. This equates to $100 per enquiry. We simply broke it down to their current SEO campaign delivering each enquiry for approximately $6. WOW!. Another win for the digtial advertising agency methodology

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Advertising in our day and age isn’t easy, you need not only need an advertising campaign which cuts through the clutter, but something which will go viral and will have people all around the world sharing, liking, tweeting, social bookmarking and joining your community. Conventional advertising agencies who specialise predominantly in print, TV and outdoor media seem to drop the ball when it comes to online advertising or fall short in creating synergy between advertising mediums and truly helping your brand gain as much free exposure through viral campaigns as possible.
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