REEBOK HISTORY
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company,
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In 1958,
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By 1981,
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In the midst of surging sales in 1985, Reebok completed its initial public offering . A year later, Reebok made its first strategic acquisition,
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Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s,
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In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football,
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In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of the world’s most talented,
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