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cognitive dissonance (DO)<br />The coexistence of discordant cognitions. As a consequence of this dissonance, people will avoid situations and information likely to increase such discomfort. This theory of Festinger's, about an unpleasant line, usually referred to as r 1 sured by the formula It is meastate of tension, has been applied by economists to the explanation of work behaviour, home ownership and discrimination.<br /><em>See also:</em> economics and psychology <br /><em>Reference</em><br />Akerlof, G. and Dickens, WT. (1982) 'The economic consequences of cognitive dissonance', American Economic Review 72: 307-19.<br /> Festinger, L. (1957) A Theory of Cognitive Dissonance, Evanston, IL: Row, Peterson.
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e-tail company (L8)<br />A company which retails its goods and services using e-maiL
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<strong>ACE</strong> – American Council on Education.
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