Lacoste and a number of additional high-profile brands fall into the intriguing quandary of determining how to classify their mark. Phillippe ,
Womens Lacoste Shua TrainersLacoste attempts some insight:
“Is it a vogue tag or a sports brand?
Lacoste insists on a “unique and different positioning”,
Lacoste Observe Strap Trainers, for Phillippe
Lacoste explains. “Over the annuals,
Lacoste Swerve Lace Trainers,
Lacoste invented a definite manner of dressing”,
Lacoste R75 P2 Trainers, adds the founders grandson. A forerunner in chic sportswear, the crocodile namely emphasising its sporting roots in tennis and golf. “A sports brand, yes,
Lacoste, but for aesthetic sports”,
Lacoste Swerve Trainers, insists Phillippe
Lacoste.”
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