. But there are some unscrupulous agencies to franchising as a cover to promote their products in disguise, or even illegal grabbing the money, so market is facing a franchise So, entrepreneurs involved in the field of franchising, what errors to avoid it? The following points should start to pay attention:
Mistakes 1, any person who is suitable
Many people believe that the franchise for the entrepreneur education, IQ, do not ask anyone for. Based on this superficial understanding of some of the entrepreneur before joining the lack of their own personality, ability to calm analysis after joining due to management capacity, lack of marketing capability the difficulties encountered. Correction: Although franchising entrepreneur education, IQ not ask for much, but the entrepreneur's personality, ability, experience there are certain requirements. For example,
Coach Online Outlet, the need to have rational type character, a certain degree of interpersonal skills and marketing capabilities. Joining a good idea to ask yourself a few questions: Does entrepreneurial potential, is good at working with people, whether there is sufficient knowledge of franchising and so on.
Myth # 2, are suitable for any field
franchise so many entrepreneurs have tasted the sweetness, but also let some people have a misconception that as long as the support of the licensed operators, can be involved in any field. Therefore, looking at other people good business, they hesitate to tackle the problem. Correction: unlimited market, business is limited. Although, now all walks of life joined the project, but different industries have different market characteristics, management style and so on. If the entrepreneur intends to join the field of market space and marketing methods have a certain understanding,
Nike Shoes, coupled with the maturity to join the brand's market appeal to duck to water.
Myth # 3, lower barriers to entry
Today, various types of franchise advertising spend a good peach blown well, for example, and even Under these advertising campaign, some people will think that the franchise market, lower barriers to entry, without much capital investment, will be able to have the owner of addiction. Correction: Although the franchise business a shortcut, but not as imagined in the threshold so low. First, you need some capital costs. Secondly, many well-known brands also set up a qualification threshold, and rigorous inspection franchisees, including management capacity, financial strength, reputation evaluation. The number of those without initial fee, technical and easy to master joined the project, its success rate is almost zero investment, and even trap the suspects.
Myth # 4, what are readily available
many people choose to join before the next full of fantasy,
Links Of London Online US, that the franchise is a market and adequate supply, they ought to do is direct Correction: There is no Although many brands of franchise business model is ready, but the experience of entrepreneurs still need to find their own way. Especially for the majority of the lack of operating experience and industry background to join relevant professional knowledge, and even more to seriously study and proper management, preferably in advance to participate in some professional training, systematic study of the theoretical knowledge of franchising and legal documents, improve management and business skills.
Myth 5, including making the sale does not pay
through franchising, franchise business franchisees inherited a mature business model, enjoy the centralized purchasing, centralized information, professional guidance and other services, and even access to licensed dealers or banks, financial assistance This will undoubtedly help to improve the success rate. But some chief took the opportunity to exaggerate, the word Correction: Franchise only Our franchise business start soon, the market is not yet mature, quite a mixed bag phenomenon is more prominent in this situation under the franchise, let alone Therefore, entrepreneurs should be rational on the other, but also a certain degree of risk awareness and mental endurance.
Myth # 6, who's shop who is in charge
many people believe that since the Lord has a shop, how to run their course, the final say, so in the business of ignoring the concept of franchise business, do not accept the overall management of the headquarters, and according to their own the idea of business, or even exaggerate the effect without the development fees, Correction: A simple business model and a unified brand concept, the advantages of franchising. If the franchisees without Therefore, the franchisees to franchise the brand value in the business should pay attention to
Mistakes 7, numbers speak for themselves
some Some people with ulterior motives who joined the business to seize such a mentality of too late. Correction: The traditional management projects, joined the project also has an investment recovery process, it normally takes one to two years or even longer,
USA Louis Vuitton, the yield can not be much higher than the industry average. Therefore,
errors 8, hot areas are gold
Now,
Chanel Bags Outlet, in the franchise area, bar-pushing operation is widespread, especially in some popular areas, such as jewelry stores,
Gucci Handbags, convenience stores, fast food shops. Many people have joined the field of fancy gold effect is hot. Correction: Choose a hot area, does not mean you can sit back and relax, get all the benefits fisherman. In contrast, some less popular areas of the stage of development, the potential demand for greater competition in flat, but with the investment value and profitable space. For entrepreneurs, choose to join the project could not be blind pursuit of hot spots, but should be getting into the field of rational analysis of the market situation and prospects.