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Search Engine Optimisation (SEO) should be an essential aspect of any company who seeks to maximise a return on investment for their online marketing activities. Over 90% of online traffic is from natural organic listings as opposed to Pay per Click traffic.
Getting your business to the top of Google is the most cost effective way to generate business to your website. Search Engine Optimisation (SEO) is essentially the process of understanding how Search Engines calculate their search results and applying that understanding to enable your site to appear as high in their results as possible.